I made a redesign of my own logo and decided to share it with you on Behance.
Why did I decide on this big move 2 years in? The main reason is a core-business shift from more broad Digital Services to Graphic Design.
Even though I still provide my clients with services in Copywriting (English, Croatian), Digital Marketing, Translation, and SEO, I made Graphic Design my main focus.
This is what my main logo looks like now:
The new Inush Digital logo depicts brush strokes and "I" and "d" letters on top. Since "I" and "d" are obviously and coincidentally the first letters of "InDesign", I made sure to stay away from Adobe's logo, of course, while staying true to my initial idea nevertheless.
The color palette is simple, and only has three shades of blue, while the text next to the logo is written in a nice, rounded font from Adobe named Pinot Grigio Modern.
I don't have a business card yet, as my client acquisition and communication are mainly done online, but I did envision one version of a business card now that I have a new logo.
What do you think of my new logo? I would be interested in hearing your comments, my fellow creatives.
Thank you for taking the time to look at my redesign effort! If you have the time and interest, please have a look at my other Behance work as well.
Oh yes, this is the comparison:
